After many years working in the fitness industry as a personal trainer at a number of gym’s Dan decided the time was right to pursue his dream of opening his own fitness studio. He decided to reinvest his vast experience and put it into practice in a private setting where the experience would be completely different to your usual busy gym environment.
Dan planned the opening of his business meticulously – “Amongst a long-list of struggles came the brand name. I wanted something that stood apart, which characterised my inner-self, and a name that could be talked about in the community. My aim is to build on the brand so it can become a go-to for excellent Personal Training and highly-energised Classes, which represent both flair and value in today’s busy marketplace.”
A huge portion of Dan’s target client base would be online, so it was important that I met expectations so Dan could get the most out of his online presence. Dan wanted a simple yet modern feel to his website with the ability to book classes and PT session’s online. The website needed to be completely mobile responsive and ease of use to flow throughout the entire site.